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Building stronger client relationships

This is a unique, intensive and highly interactive 1 day course that enables sales people and managers alike to understand how to build stronger, lasting customer relationships.
Delegates will learn how to transform their client relationships by identifying customer preferences and converting them into sales opportunities, using techniques from NLP models, personal image and body language.

Course Outline

By the end of the course delegates will be able to:

  • Set effective goals
  • Assess the buying preferences of the customer
  • Ask effective questions that can be used to develop an understanding of the customer’s motivational drivers and aspirations
  • Use NLP techniques to gain exceptional levels of rapport and therefore sales
  • Use their appearance to aid their sales
  • Match product solutions to customer’s individual needs and buying styles
  • Handle objections
  • Gain commitment

Course Content

  • Effective goal setting
  • Taking ownership of your targets
  • Effective communication skills and use of language
  • Effective question techniques
  • Effective listening
  • How and why people buy
  • Matching solutions to needs
  • Customer behavioural types and motivations
  • Building phenomenal rapport
  • Appearance – making a good impression
  • Body language
  • Presenting features, advantages and benefits
  • Objection handling
  • Effective negotiation
  • Closing your sales

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