COURSE: The Art of Effective Cold Calling
The Art of Telephone Cold Calling is aimed at sales professionals of all levels. Participants will take a fresh look at how to gain sales leads and appointments and how to use the ‘phone to its maximum potential.
This is an interactive one day workshop which takes delegates through the process of telephone cold calling both from their point of view and the point of view of their customers in order to increase their sales results.
Overview
Participants will gain a complete understanding of all the skills needed to get the best results from their telephone cold calls: from how to find the best prospects, through to how to handle objections effectively and close.
Time management, pipeline management and effective admin systems will all be analysed. Exercises, discussions and role-play exercises will also be used to demonstrate exactly how to use telephone selling for the best possible results.
Participants will leave this session fully confident in their own ability to get the most from their telephone cold calling.
Objectives
By the end of this course delegates will be able to:
• Plan who to call and when for maximum benefit
• Understand and use the structure of a good sales call
• Manage their time to increase their sales results
• Improve their productivity
• Gain more business through telephone cold calling
Course Outline
• How to decide who to call and when
• How to get the maximum results from your market
• The structure of a good sales call
• How to make the most effective sales calls
• How to manage your time effectively
• Time wasters
• How to handle objections over the phone
• Closing
• Keeping records
Maximum 10 participants for in-house courses
Duration: 1 day
Time Management
The Art of Negotiating and Closing
Presentation Skills
How To Understand What Makes Your Customers Buy
Image and Impact: Body Language and How to Dress for Success
Introduction to Selling
The Art of Effective Cold Calling
The Effective Manager
Time Management for Sales Professionals
The Art of Effective Sales Presentations

