COURSE: Marketing for Results
If you run a small business, this is an essential course for you. Effective marketing is vital to the survival of every business and this course will show you exactly what you need to do to ensure maximum results from your business model.
Many businesses rely on one or two traditional methods of marketing for their survival, but in the current economy what happens if these methods start to produce less results? Times are changing fast and it is important to make sure you are getting the maximum benefit from your investment of both your time and your money with your marketing strategy.
Overview
Participants will be asked to fill out a marketing questionnaire prior to attending their course, in order that they can come along prepared to make a real and lasting difference to their business results.
Alongside more traditional marketing methods, the new rules of marketing and their relevance to your business will be examined and you will come away from this course with the practical knowledge you need to put new marketing methods into action.
Objectives
By the end of this course delegates will be able to:
• Understand the true value of marketing to increase their business results
• Use the only three ways to improve their sales results
• Give their customers exactly what they want
• Sell the benefits of their business to increase their sales
• Write effective sales copy
• Use multiple marketing methods to increase their sales
• Use a positive marketing mindset
• Set and achieve SMART marketing goals for their business
Course Outline
• The power of marketing
• The only three ways to improve your sales results
• The true value of your customers
• How to sell benefits to your customers
• Effective copy writing
Marketing Methods:
• How to decide which forms of advertising will be effective for you
• How to use direct mail
• How to produce results from telephone marketing
• The value of PR
• How to use internet marketing for your business
• How to decide which forms of social media will benefit your business
• The value of joint ventures
• How to use a planned referral strategy to increase your sales
• How to use networking for maximum results
• How to create the right marketing mindset
• How to set and achieve SMART marketing goals for your business
Maximum 6 participants
Time Management
The Art of Negotiating and Closing
Presentation Skills
How To Understand What Makes Your Customers Buy
Image and Impact: Body Language and How to Dress for Success
Introduction to Selling
The Art of Effective Cold Calling
The Effective Manager
Time Management for Sales Professionals
The Art of Effective Sales Presentations
